Overview

Legal Counsel For The Digital Economy

The internet and e-commerce landscape is governed by a layered patchwork of federal and state laws, industry regulations, and evolving judicial interpretations. For businesses operating online, understanding and complying with these legal requirements is not optional—it is essential to survival and growth.

Our practice serves a diverse range of clients, from traditional retailers expanding into digital channels to pure-play e-commerce startups, marketplace platforms, subscription-based services, and direct-to-consumer brands. We bring a commercially focused approach to every engagement, ensuring that legal counsel supports rather than impedes business objectives.

We help clients address the full spectrum of internet and e-commerce legal issues, from website development and terms of service to payment processing, digital advertising compliance, and cross-border trade regulations that affect online sales.

E-Commerce Platforms & Transactions

Building The Legal Foundation For Online Sales

Every e-commerce business rests on a foundation of legal agreements that govern the relationship between the business and its customers, vendors, and technology partners. We draft, review, and negotiate the full range of e-commerce agreements that protect our clients' interests.

Our services include the development of terms of service, privacy policies, return and refund policies, shipping and delivery terms, and cookie consent mechanisms tailored to each client's business model and the jurisdictions in which they operate.

We also advise on payment processing agreements, merchant services contracts, digital wallet integrations, and the legal implications of emerging payment technologies including buy-now-pay-later services, cryptocurrency acceptance, and real-time payment systems.

Attorney Don Dennis explains the essential legal elements every e-commerce business needs in place.

Digital Advertising & Marketing

Navigating The Complexities Of Digital Marketing Law

Digital advertising is one of the most heavily regulated areas of online business. The Federal Trade Commission, state attorneys general, and international regulators actively enforce rules governing online advertising practices, and non-compliance can result in significant financial penalties and reputational harm.

We provide comprehensive counsel on advertising compliance, including endorsement and testimonial disclosure requirements, native advertising and sponsored content guidelines, influencer marketing agreements and compliance programs, and email marketing compliance under CAN-SPAM and international equivalents.

Our team also advises on the legal implications of data-driven advertising, including the use of tracking technologies, interest-based advertising, geotargeting, and the intersection of privacy regulations with digital marketing practices across search, social media, and programmatic advertising platforms.

Consumer Protection & Compliance

Maintaining Trust Through Regulatory Compliance

Consumer protection laws establish the baseline expectations for how businesses interact with their customers online. From pricing transparency and product disclosures to subscription management and data handling, these regulations shape nearly every aspect of the e-commerce customer experience.

We help clients navigate the requirements of the FTC Act, state consumer protection statutes, the Restore Online Shoppers' Confidence Act.

Our compliance services include regulatory audits, policy and procedure development, employee training programs, and response strategies for regulatory inquiries, investigations, and enforcement actions.

Attorney Don Dennis discusses consumer protection compliance for online businesses and e-commerce platforms.

Online Marketplaces & Platforms

Legal Strategies For Platform-Based Business Models

Online marketplaces and platform businesses operate under a distinct set of legal rules that differ significantly from traditional e-commerce. The three-sided dynamics between platforms, sellers, and buyers create unique liability, regulatory, and operational challenges that require specialized legal guidance.

We advise marketplace operators on platform terms and policies, seller onboarding and verification procedures, content moderation frameworks, intellectual property complaint and takedown processes, and the allocation of liability between platforms and third-party sellers under Section 230 and evolving state and federal regulations.

Our practice also covers the legal aspects of social commerce, including shoppable content on social media platforms, live-stream selling, affiliate and referral program structures, and the regulatory considerations that apply when social media platforms integrate direct purchasing functionality.

Client Insights & Videos

Legal Insights On Internet & E-Commerce Law

Attorney Don Dennis shares practical guidance on the legal issues that affect businesses operating in the digital marketplace. Watch these discussions to learn how to protect your online business and stay ahead of regulatory developments.